Digital Marketing Specialist

Digital Marketing Specialist

The Goodland Tech Team is looking for a Digital Marketer who will have a front-row seat helping draw new training recruits and clients to Goodland Tech and its partners. The Digital Marketer will drive the top-of-funnel activities that lead to enrollments in training programs, client acquisition, and brand awareness on a regional and national base.  Sound like your cup of tea? Read on to find out if you might be a good fit on our team.
 
Who you are:
  • Experienced in creating content to aid in the success of marketing campaigns
  • Experienced with HubSpot and integrations into automated SMS solutions
  • Able to navigate and promote content on social media, online via blogs, and websites
  • Someone with strong multi-tasking skills, critical thinker, and problem-solving skills
  • Able to inspire and brainstorm fresh ideas that captivate the target market and boost marketing effectiveness
  • Team driven mind-set
  • You operate easily between analytical and creative thinking
What you’ll do:
  • Lead a team to build, plan, and implement the overall marketing strategy across all segments of the business
  • Manage outward-facing brand properties including marketing website
  • Research advertising trends and placement of ad’s
  • Measure the success of social media campaigns
  • Ensure content is informative and appealing
For bonus points:
  • Hold a degree or certifications in digital marketing
  • Are just as creative as you are analytical
  • Tools like App Annie, App Tweak, and Branch are in your favorites
  • You may or may not have some dance moves on TikTok, but you definitely see the marketing potential of the platform
  • Are fluent in emoji and grammar jokes
 
 
To apply for this apprenticeship, please email a resume to careers@goodland.tech